Your employer brand is an integral and perhaps often overlooked aspect of the recruiting process. It pulls from all your employees’ experiences working at your organization. In recruiting, those experiences are packaged and translated for an external audience.
Employer branding differs from other aspects of recruitment strategies in that you’re selling a story – one based in truth, of course – to prospective “buyers” (future employees).
Since 69% of employees agree that it is very important for their employer to have a brand they are proud to support, crafting an employer brand that is true to employees’ experiences and highlights the very best of your company is more important than ever.
