Seeing is Believing: Ways to Showcase Your Employer Brand

Once you’ve done the work of defining your company’s employer brand, how do you showcase that you are an employer of choice? There are endless opportunities to do so, including refreshed career sites, social media campaigns, or even physical advertisements.

Here are a few examples of employers increasing their newly defined brand’s visibility:

E&J Gallo Winery

After conducting a thorough audit to better understand E&J Gallo Winery’s current state, the Appcast strategy and creative teams mapped out the elements of the company’s refreshed employer brand identity and career site.

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Six Flags

Six Flags identified the urgent need to support hiring at 22 park locations, but they had low confidence they were spending their budget efficiently and effectively.

Appcast developed an AI-powered, omni-channel marketing strategy that would allow Six Flags to utilize best-in-class technology and data to maximize candidate reach and meet their hiring needs.

Take a look at their TikTok campaign!

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Utah Transit Authority

The Utah Transit Authority needed a recruitment marketing solution that would help them build a reliable candidate pipeline and increase their brand awareness within a limited budget. The Appcast team helped them complete a brand and career site refresh and a cross-channel job advertising campaign to attract new job seekers.