Why Does Your Company Need an Authentic Employer Brand?

Why is a strong employer brand so important to the recruitment process? A well-defined employer brand ensures that expectations are authentically set for job seekers. Authenticity helps improve the match between job seekers and companies, ideally contributing to a more efficient talent search with a higher quality hire and stronger retention.

With fewer people "thriving" at work, companies need to dig deep to resolve the disconnect in a tight labor market.

of workers reported to that they are “thriving” at work in North America (Gallup)

of workers believe now is a good time to find a new job (Gallup)

of job seekers consider an employer’s brand before applying (LinkedIn)

Not only can an employer brand strategy improve applicant quality, but it also can predict and respond to potential employees’ questions before you even ask. An employer of choice should know how to highlight and promote the aspects of their brand that reflect their strengths.

While competition for labor has declined in recent years, it's still important to build up your employer brand. In fact, over 78% of the world’s most attractive employers are committed to centering employer brand as a top priority. Make your story clear and compelling to differentiate yourself from the competition.