All Potential Candidates Are on Social Media

The average North American will spend six years and eight months on social media in their lifetime, meaning it's hard to find a job seeker who isn’t on some form of social media. Why not meet them where they're at?

A Social Media Solution:

Can reach passive candidates like no other. There’s a world of passive job seekers already scrolling, just add your job ad to their scroll!

Builds your employment brand. Candidates care about an employer’s reputation more than ever, and a social feed can be the safest place to control the narrative.

Nurtures passive candidates to become active candidates. Usually, social-media-sourced candidates don’t apply immediately, but they can build a connection to the brand through research.

But is social media really the best place to connect with job seekers?

Don’t they just want to see their outside-of-work interests on social? Not exactly.

%

of passive candidates view and discover jobs while scrolling through social media Source: Careerarc

%

of job seekers use social media in their job search Source: Careerarc

%

of job seekers consider employer brand before applying Source: Careerarc

Learn how Appcast does Social:

Expand Your Recruiting Reach with Social Media

Social media can enhance your recruiting strategy by engaging active job seekers and building your employer brand.

Read Blog

AppcastOne: Social Pillar

Social allows you to influence job seekers’ understanding of your brand and open opportunities across all the social platforms where they spend the majority of their time.

Explore Pillar Page
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