All Potential Candidates Are on Social Media
The average North American will spend six years and eight months on social media in their lifetime, meaning it's hard to find a job seeker who isn’t on some form of social media. Why not meet them where they're at?
A Social Media Solution:
Can reach passive candidates like no other. There’s a world of passive job seekers already scrolling, just add your job ad to their scroll!
Builds your employment brand. Candidates care about an employer’s reputation more than ever, and a social feed can be the safest place to control the narrative.
Nurtures passive candidates to become active candidates. Usually, social-media-sourced candidates don’t apply immediately, but they can build a connection to the brand through research.
But is social media really the best place to connect with job seekers?
Don’t they just want to see their outside-of-work interests on social? Not exactly.
of passive candidates view and discover jobs while scrolling through social media Source: Careerarc
of job seekers use social media in their job search Source: Careerarc
of job seekers consider employer brand before applying Source: Careerarc
