Place Your Jobs Where People are Searching!
When someone has a burning question, they ask a search engine. Unsurprisingly, when they realize it’s time for a new job, they do the same. Making sure that your job ad is present at the beginning of their search is imperative.
A Search and Display Strategy:
Widens your funnel, building awareness at the mid-funnel level with active job seekers who might need a bit of a push to apply.
Quickly and effectively creates first-touch leads that you can nurture into passionate applicants.
Helps to create a pipeline of desirable candidates in this tight labor market.
People search for everything from movies to vacation destinations to pet adoption.
Add jobs to that list, too. Getting their attention can build out your pipeline.
%
of job seekers start their search on Google Source: iCIMS
%
of job seekers coming from online traffic are on mobile Source: Appcast Research
%
Appcast is a premier partner of Google, meaning we’re ranked in the top 3% of ad distributors nationally
