In Conclusion

As you can see, there are numerous benefits to using programmatic technology to optimize your job advertising strategy and recruitment efforts. If you’re thinking of diving into programmatic or perhaps changing up your current solution, bear in mind that there are many “flavors” of programmatic technology that include a slew of capabilities - everything from various levels of analytics and transparency, to segmenting and targeting, to ease of use, to service and support.

We dig into this a bit more in our Key Questions to Ask in Your RFP whitepaper but ultimately, it all begins with you and your team beginning the process with clarity on what you need and want from your programmatic solution (in other words, what problems are you trying to solve and what goals are you trying to accomplish). Lastly, it is helpful to have a partner in programmatic to ensure your most important candidate source (and investment) is operating optimally at any given time, no matter what’s happening in the labor market.

If you want to explore more about how using programmatic with a job ad exchange may differ from your current approach, check out these blogs:

How is Managing Multiple Job Boards Different from Using a Job Ad Exchange?

How is a Job Ad Exchange Different from Posting on a Job Board?

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