What Is Programmatic Job Advertising?

Programmatic job advertising is the buying, placement, and optimization of job ads performed by software, rather than people. You may also hear it referred to as programmatic recruitment advertising, programmatic recruitment, or programmatic recruitment technology.

Peeling back another layer, using programmatic recruitment technology to optimize your job advertising efforts means you eliminate some of the manual tasks and guesswork associated with traditional methods of posting jobs online (most notably on job sites). Programmatic can help answer questions like:

  • Where should I post this job?
  • What are the best sites to reach candidates for my warehouse roles?
  • How much budget do I need to ensure I reach my hiring goals?
  • How much should I expect to pay for candidates in Arizona?
  • Why are so many people clicking on our ads but not submitting applications?
  • Are my candidates applying to jobs more on a mobile or desktop device?
  • Where am I most likely to find hires?
  • How can I accelerate attracting qualified applicants across all of my open roles?

What is programmatic technology?

Appcast CEO, Chris Forman, explains programmatic technology (hint: software + data).

"Spreading the Peanut Butter"

It is important that when you explore programmatic recruiting options available to you, to remember that programmatic comes in many flavors and will offer different features, functionality, and yes, even different outcomes. For most hiring organizations, this is often ensuring you get hires, as quickly as possible, across as many of your jobs as possible with the budget you have available (at Appcast, we call this “spreading the peanut butter”). If you begin the exploration process with your goals and needs top of mind, you will be able to find the right solution (and partner) to fit your strategy and goals.

Share this page: