The Role of Performance-Based Advertising in Programmatic Technology

It is important to note that programmatic technology can only be applied to instances where performance-based advertising is at play – in other words, job ads posted on the basis of cost per click, cost per applicant, cost per hire, and so on. Job markets or candidate sources that are still relying on duration-based postings and other more antiquated methods are unable to take advantage of the scalability and efficiency of programmatic technology.

Despite being rapidly adopted in the United States and increasingly in the UK and other parts of Europe, programmatic is largely unknown, simply because many of the local job sites and candidate sources do not offer performance-based advertising.

To learn more about Performance Job Advertising, check out this infographic below.

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